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ARI´S BRAND

I had the exciting opportunity to work on a corporate identity redesign and advertising project for ARI GROUP. The goal was to modernize their brand image and create effective advertising materials for both print and digital media.

I began by updating their logo and visual elements, selecting a fresh and modern color palette, along with typefaces that reflected the essence of their company. Then, I delved into designing a variety of printed advertising materials, such as brochures, catalogs, and posters, as well as email newsletters, internal communications, and templates for their presentations/documents, ensuring consistent and attractive communication across all channels. I also contributed to the design and development of the company's website, creating an online experience that mirrored their new corporate identity and provided an effective platform for engaging with customers.

Thanks to my dedication and creativity, we were able to completely revitalize the company's image and make a positive impact on their presence in the market.

BRAND
CREATION

01

Analysis and Conceptualization

Firstly, a comprehensive analysis of the company was conducted, including its values, objectives, and target audience. This analysis helped to develop a strong brand concept that reflected the unique identity of ARI GROUP and resonated with its audience.

02

Design and Execution

The logo was created, and the visual elements of the brand, such as colors, typography, and graphic style, were defined. Additionally, corporate identity materials were designed, and a brand style guide was developed to ensure consistency across all applications.

03

Implementation and Management

A management process was established to supervise the implementation and ensure compliance with brand guidelines. Continuous monitoring was conducted to assess and adjust the brand's perception in the market.

Behind the Logo: Theory and Symbolism

Each detail of the logo has been carefully considered to capture the essence and unique values ​​that represent ARI GROUP. Discover the meaning and symbolism behind each shape and color.

1

Abstraction of the letters 'ari' (a-r-i)

2

Binary code (01) and a reference to the number one among competitors

3

Minimalist and easy to read in different sizes

4

Typography designed from scratch.

5

Adjacent colors

6

Purple - Imagination and technology

Green - Creativity, reflection, and concentration

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