
ARI´S BRAND
I had the exciting opportunity to work on a corporate identity redesign and advertising project for ARI GROUP. The goal was to modernize their brand image and create effective advertising materials for both print and digital media.
I began by updating their logo and visual elements, selecting a fresh and modern color palette, along with typefaces that reflected the essence of their company. Then, I delved into designing a variety of printed advertising materials, such as brochures, catalogs, and posters, as well as email newsletters, internal communications, and templates for their presentations/documents, ensuring consistent and attractive communication across all channels. I also contributed to the design and development of the company's website, creating an online experience that mirrored their new corporate identity and provided an effective platform for engaging with customers.
Thanks to my dedication and creativity, we were able to completely revitalize the company's image and make a positive impact on their presence in the market.



BRAND
CREATION
Behind the Logo: Theory and Symbolism
Each detail of the logo has been carefully considered to capture the essence and unique values that represent ARI GROUP. Discover the meaning and symbolism behind each shape and color.
1
Abstraction of the letters 'ari' (a-r-i)
2
Binary code (01) and a reference to the number one among competitors
3
Minimalist and easy to read in different sizes
4

Typography designed from scratch.
5
Adjacent colors
6
Purple - Imagination and technology
Green - Creativity, reflection, and concentration