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Featured Projects

Anticipo Nómina

I had the incredible opportunity to be part of a project aimed at defining the corporate identity and advertising strategy. The objective was clear: to give their brand a contemporary look & feel, crafting a visual identity that exuded confidence, professionalism, and modernity. and develop compelling advertising materials suitable for digital platforms.

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Starting with a fresh interpretation of their logo and visual elements, I curated a modern color scheme and typography that resonated with the essence. From there, I embarked on crafting a diverse array of advertising collateral, spanning from sleek brochures and captivating posters to engaging email campaigns and internal/external communications.

 

Additionally, before diving into the website design & development in Wix, I led the creation of digital Xd prototypes detailing the app of Salary On-demand, along with all related components such as the employer administration portal and administrative portal. 

BRAND
CREATION

CORPORATE COMMUNICATION

WEB/APP
DESIGN

Digital Solutions

Crafting Seamless Digital Ecosystems for Enhanced Financial Solutions

Main App

As a designer, my focus was on creating an interface that provided an exceptional user experience. I worked on every detail to ensure the usability and accessibility of the application, while maintaining an attractive design consistent with the identity.

Administrative Systems

In addition to designing the main application, I also design the administrative systems. This involved designing specific tools and functions for partner companies, as well as creating an internal system to manage all aspects of the platform. My goal was to ensure that both systems with the app and landing page worked in harmony to provide a seamless experience for both users and the internal team.

Informative Landing Page Website

To effectively communicate offerings to potential users, I designed an informative landing page website and developed it in Wix. This website served as a gateway for users to learn about the services, features, and benefits. I focused on creating a clean and engaging layout that captured the attention of visitors and encouraged them to explore further.

Integration and Synergy

A crucial part of my work was ensuring integration and synergy between the main application, administrative systems, and the informative landing page website. I worked closely with developers to ensure that all components functioned efficiently and cohesively, providing a smooth experience for users and facilitating internal management of the platform.

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