I had the incredible opportunity to be part of a project aimed at defining the corporate identity and advertising strategy. The objective was clear: to give their brand a contemporary look & feel, crafting a visual identity that exuded confidence, professionalism, and modernity. and develop compelling advertising materials suitable for digital platforms.

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Starting with a fresh interpretation of their logo and visual elements, I curated a modern color scheme and typography that resonated with the essence. From there, I embarked on crafting a diverse array of advertising collateral, spanning from sleek brochures and captivating posters to engaging email campaigns and internal/external communications.

 

Additionally, before diving into the website design & development in Wix, I led the creation of digital Xd prototypes detailing the app of Salary On-demand, along with all related components such as the employer administration portal and administrative portal. ​