Anticipo de Nómina
I had the incredible opportunity to be part of a project aimed at defining the corporate identity and advertising strategy. The objective was clear: to give their brand a contemporary look & feel, crafting a visual identity that exuded confidence, professionalism, and modernity. and develop compelling advertising materials suitable for digital platforms.
Starting with a fresh interpretation of their logo and visual elements, I curated a modern color scheme and typography that resonated with the essence. From there, I embarked on crafting a diverse array of advertising collateral, spanning from sleek brochures and captivating posters to engaging email campaigns and internal/external communications.
Additionally, before diving into the website design & development in Wix, I led the creation of digital Xd prototypes detailing the app of Salary On-demand, along with all related components such as the employer administration portal and administrative portal.
BRAND
CREATION
Crafting the App Brand
Concept Definition and Name
The process began with defining the concept and name of the brand. Brainstorming sessions and market analysis were conducted to identify the core values of the application and establish a clear direction for the brand. After an exhaustive selection process, the name was decided upon, evoking modernity, innovation, and trust.
Logo Design and Visual Elements
During the logo design process, particular emphasis was placed on evoking a sense of security and trust. The combination of the icon and the typography was meticulously crafted to resemble a key, symbolizing security, access, and reliability. This deliberate design choice aimed to instill confidence and assurance in users, reinforcing the brand's commitment to providing a secure and reliable financial solution.
Development of Visual Identity
Once the logo was established, a complete visual identity was developed, including a color palette, typography, and graphic elements. Each element was carefully selected to ensure consistency and cohesion across all brand applications.
Testing and Refinement
The brand creation process was completed with extensive testing and continuous refinement. Feedback and opinions were solicited from various stakeholders to ensure that the brand resonated with the target audience and conveyed the right messages.
Logo Design Concepts
Below are various logo design concepts that were explored during the creative process. Each concept aimed to capture the essence of the brand while conveying its key attributes of security, reliability, and modernity.
A bird at rest within a circle, symbolizing serenity and excellence, but it was deemed not sufficiently related to the product or the industry.
An eagle or falcon in flight, evoking seriousness and financial freedom, although it was perceived as conventional and associated with other potential direct and indirect competitors.
It is more closely related to the final proposal, as it led to the concept of the key; however, it appeared more traditional and less modern, so it was discarded.